Before you can enter the big catwalk for your fifteen minutes of fame, the friendly lady behind the counter asks you to sign a release. Without thinking you sign it because you do it all the time.
A nice lady comes to guide you to the catwalk. The music starts and the mood changes. The nice lady isn't nice anymore and gives you instructions. You walk from station to station not knowing what's happening, pictures are taken, you turn around on a rotating platform.. When you walk towards the end you can see it. Your profile: your pictures, your weight, height, BMI, strength, color pallet, emotion and some more.
Then you get the choice, buy my info back for whatever you think it's worth, or give the rights away and let us do whatever we want with it. A little scared you decide to buy it back..
The project was a way of bringing the online privacy debate to the physical world. Online you give your information away without even thinking about it. The catwalk was a way to make this physical.
The project was built in under two months. We, the Unalom team (ICT & Media Design students) and students from ArtCoDe (Art, communication and Design) worked together to realize this project. We did the technical part of measuring everything possible, and they did the design and animations.
It was displayed at the Dutch Design Week in Eindhoven.
I worked on the fourth station where we created a visual profile. We gathered three things, a color pallet, detail photos (little buttons, watch, rings etc.). I mostly worked on the color pallet. The software was written in Python, it took a full body shot, which was stripped from the background and analysed to create a pallet of five colors. The software I wrote also gathered cropped and re-sized the detail photos. Besides my own station I was an all round programming dude on the project and wrote some little Python tools for other stations.
All data collected was stored as separate files. They had to be combined in to one image so we could send it to the people. To do this, I wrote again a Python script. This script also generated statistics and totals (used in the second video).